In our past issue, you figured out the way to use Groups on Facebook for your business. In this issue we are going to talk about the right way to interact with your Facebook friends & fans.
Although people are more or less aware of what correct Netiquette in social media management, the creation and development of Facebook has taken web interaction to a whole new level.
When it comes to Facebook marketing, there are a number of things you have to keep in mind when responding to people.Each application should be carefully studied. Whether you use your Facebook account for personal or professional reasons, one should always remember that the internet forms society. It may be too shallow but for some people, a Facebook account even becomes a basis of making or breaking relationships. You will also find some that rant about their bosses, spouses or in-laws online.
Listed below are just a number of things you should consider when you’re dealing with your Fans and Friends on Facebook.
Know What’s Private And Keep It That Way
Redundant as it may sound, this is the principal rule many people overlook. The connection and sense of voyeurism Facebook gives is a tempting entity but you should remember these things have a tendency to backfire you and your business. Do you really want your clients see you puking on your Friday night gimmicks? Or is that nasty remark that’s supposed to be an inside joke among your buds worth the false impression by your business contacts? Remember, the Internet is forever. Your personal or professional contacts may see these later on if not today. If your life is like an open book, just imagine the problem of you having to explain to them each and every action you made in the past.
When Using Facebook for Business, Stop Publishing those Game Updates
Those game updates will make you look incompetent towards potential customers. Remember that you do have the choice not to post these updates. To you, it may seem like guilty pleasure. But to others, posting game updates will give you the reputation of being a bit too juvenile. Of course, you don’t want to be seen this way, do you?
- Stop Text Posting or Posting when it’s not necessary
Hd a gr8 tym @ lst nyts prty. Sounds professional? Not at all. You’re not posting updates on Twitter which is limited to only 150 words so why go cheap with your words? Text posting may turn off your potential clients and customers as it sounds a bit too amateurish. The same thing goes for posting nonsense words or mediocre things. If what’s on your mind isn’t really helpful to your potential customers, resist the urge to post it. Although everyone is entitled to their own bit of cyberspace, these things have a tendency to get one other people’s nerves in the long run. Needless to say, you wouldn’t want to irritate your customers and clients.
- Choose Contacts Wisely
Be aware that different updates will turn up on their news feed. Even their contacts will have the chance to see it. So stop being trigger happy and reserve your friend requests to those who you think are really deserving of it. Primary contacts are ideal. Keep in mind that you only have 5000 limit for contacts so choose wisely. If you’re keeping a Facebook page for professional reasons, then do not accept friend requests right away. Doing a little bit of research may do your business page good. You can un-friend some people later on after finding out that they aren’t within your target audience.
Make sure you look for your next issue soon. We are going to talk about using Facebook to provide value to your prospects and customers.
There are certainly a lot of ways to make use of Facebook for Business. Do you want to learn more, see here for additional Facebook marketing tips.